Digital marketing covers a variety of techniques and strategies used to advertise services, products or brands via the internet. Here are a few of the principal strategies used in digital marketing:
- search Engine Optimization (SEO): This is the process of optimizing your website so that it can be more prominent on search engine result webpages (SERPs) for keywords that are relevant to your site. The aim is to boost natural (non-paid) visitors to your site.
- Content Marketing This method involves sharing and creating relevant content (e.g. blog posts or videos, articles and infographics) to reach out and engage the target audience. It’s about delivering value rather than directly marketing the product.
- Social Media Marketing This is the process of using various social platforms (like Facebook, Twitter, Instagram, LinkedIn, etc.) to advertise items or products. This includes sharing and creating material, interacting with an public, and executing advertisements that are paid.
- email marketing The process is the process of sending specific emails or newsletters to an set of subscribers. It’s a good method of nurturing leads and communicate with customers and advertise products or services.
- Pay-Per-Click advertising (PPC): This is the process of placing advertisements on search engines and other platforms and then paying fees each time an advertisement is clicked. Google Ads is one of the most favored websites for PPC.
- Affiliate Marketing Affiliate Marketing is a marketing method based on performance that allows businesses to pay associates (partners) for driving sales or traffic with the marketing effort of their business.
- Influencer Marketing This is the process of collaborating with influential individuals within your field or industry to advertise your products and services. Influencers are devoted and have an loyal following.
- video marketing It involves making and sharing videos to advertise products, educate people or tell a story about a brand. Platforms such as YouTube or social media have become well-known to use for marketing via video.
- Mobile Marketing The focus is on engaging and attracting audiences via mobile devices, such as by using mobile-optimized sites mobile apps, mobile applications for marketing via SMS, and much more.
- Chatbot Marketing Chatbots are used to interact with visitors to websites or users of social media in real-time. They provide information, answering queries, and even making purchases.
- Remarketing/Retargeting: This involves targeting users who have previously interacted with your website or content. The aim is to reconnect with them and inspire further actions.
- Analytics, and Data Analysis: Utilizing tools and platforms to monitor and analyze the results of your digital marketing strategies. This aids in making informed decisions and enhancing strategies.
- Customer Relationship Management (CRM): Using CRM software to manage and maintain connections with your customers. This can include email campaigns along with customer segmentation and personalised communication.
- User-generated content (UGC): Encouraging customers to produce and share content that is related to your company or product. This will help to create trust and build credibility.
- Chat Marketing using messaging platforms such as WhatsApp, Facebook Messenger, or any other chat applications to interact with customers, provide assistance, or even to facilitate sales.
Keep in mind that the effectiveness of these strategies will vary according to the type of business you’re in, the target market and objectives. It is often advantageous to employ combinations of these strategies to develop a comprehensive digital marketing plan.
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